Micromax, the India’s leading handset manufacturer trying hard to become King of Smartphones in Mid and small range and looks like they’re on right path. Micromax announced that the company sold over million of its flagship Canvas series in India.
Micromax vision ‘to create the smartphone with best of features, hardware and performance at an affordable price’ is in right direction. The Canvas series have been extremely popular amongst the Indian youth. Personally I’ve seen many people/students with Canvas phone and i got good review from them. The sales have been equally dominated by the leading metros and smaller towns in the country.
The Main Reason behind the Canvas success is Indian people want good product in cheaper price and Micromax full filled their requirement. The Latest Micromax A116 Canvas HD doing good business all over India and infect the device is out of stock at many places.
[styled_box title=”Shubhodip Pal, CMO, Micromax” class=”sb_blue”]The Canvas series has proved to be a trendsetter in Indian smartphone segment. The demand for these devices has been on an upward curve from the time of their launch. These are our flagship models and the overwhelming consumer response has made us confident that we are headed towards the right direction. When we launched the Canvas HD, for the first time our online sales partners had witnessed a digital queue in cyberspace to such an extent for any product, to the traditional cue one normally sees. It was great to witness consumers wait until 12:00am for their chance to book the Canvas HD on Valentine’s Day selling 9000 units in less than 24 hours.” We hope to further strengthen our leadership in the smart phone segment in the coming months, as we continue to bring an exciting range of “CANVAS” phones which are driven by consumer insights and cater to the needs of the market.[/styled_box]